Thousands of new prospects every week ?
35,000 to 80,000 that’s the number of ‘footfalls’ that ASDA claim for one of their stores in a typical week.
I’m not sure if you have to half that to allow for most customers having two feet, but anyway that’s a lot of potential customers in each store.
So if you have a store, in your area, with a rack for business cards, from local trades and services, it may be worth considering promoting your business there. If the supermarkets themselves are to be believed this is a great way of making your service or product known to the world of the weekly shopper.
Although this marketing technique will be of interest to crafts and trades more than business service providers or manufacturers I know of some service companies who have found that it really pays dividends to advertise in this way.
You will no doubt have noticed the boards that are mounted in supermarkets such as TESCO and ASDA you may have wondered how people’s business cards end up in there.
Business Card £ 9.95 + VAT / week
One off set-up charge of £ 29.95 +VAT
Black and White – Single sided £ 12.00 + VAT / week
Colour -double sided £ 15.00 + VAT/ week
Well, if the supermarkets themselves are to be believed this is a great way of making your service or product known to the world of the weekly shopper. However you will not be able to use your own business cards no matter how well designed they may be. It is a condition of this service that cards are provided by the people who handle the card service on behalf of the supermarket chain in question.
However this should not cause any concern as most cards are extremely presentable and clear.
As you can see no quantities are given because the card holders will be refilled as soon as the level of cards begins to get low. This will be done for the duration of your subscription to this system.